Journal | GHOHARY Dubai Couture

Editorial

Couture Perspectives

Stories that explore silhouette, emotion, and the artistry behind each gown.

Atelier

The Art of Draping

A closer look at how couture forms are sculpted by hand in the Dubai atelier.

Couture

Light, Texture, and Embroidery

The craft behind the GHOHARY signature - precise, radiant, and elegant.

Editorial: Sculpted by Hand

In the GHOHARY atelier, each gown begins with draping - a process that shapes fabric directly on the form to capture movement and proportion. This method allows the silhouette to be refined in real time, ensuring the final piece feels effortless from every angle.

Embellishment and embroidery are chosen to support the architecture of the dress, never overwhelm it. The result is a couture balance of structure, light, and fluidity designed for Dubai's most memorable moments.

Campaigns

Atelier in Motion

Campaign highlights that capture the mood and movement of each season.

Ready To Wear

Dubai Evening

A cinematic view of the latest ready-to-wear silhouettes.

Couture

Signature Gowns

An edit of statement pieces crafted for grand entrances.

Campaign: Atelier in Motion

Each campaign is designed to reveal the movement of the gown first - a walk, a turn, a moment of stillness. The camera follows the way fabric catches light and how the silhouette performs in real environments.

From evening-ready lines to couture statements, the GHOHARY campaign lens captures a modern expression of luxury rooted in atelier technique.

Conversations

Designer Notes

Insights from Mohsen Ghohary on design, inspiration, and couture culture.

Interview

The Journey to Dubai

From Afghanistan to Europe to the UAE - the path to couture.

Bridal

A New Bridal Standard

Designing for brides who want both heritage and edge.

Conversations: Designer Notes

Mohsen Ghohary's journey from Afghanistan through the Netherlands and Germany to Dubai shaped a couture vocabulary that values precision and emotion in equal measure. Each collection builds on that path, balancing heritage with a modern point of view.

The atelier continues to evolve through client conversations, private fittings, and the pursuit of silhouettes that feel singular on every wearer.